The magic of Made in Italy
When Rushva Singh, a Bombay entrepreneur, had to fly to Rome for a business meeting, some months ago, his daughter Sara insisted on going with him. Eighteen-year-old Sara had never been to Italy, but thanks to books and the Internet she had come to love its arts, its culture and, most important, its fashion.
While Rushva was meeting with his partners, Sara spent time visiting the Eternal City’s museums and walking its shopping streets, looking in awe at the wonderful clothes and bags in the showcases.
“There’s something magic in Italian fashion,” she told her dad one night, at the dinner table.
At the suggestion of an Italian friend, Rushva decided to take Sara to get acquainted with the “wizards” of the Made in Italy.
Father and daughter drove to Valentano, a small town in central Italy, which, due to the efforts of Angelo Cionco and Fabio Martinelli, the founder of Di.Mar Group, has become one of the most advanced areas in the Italian leather goods industry. Today, Di.Mar is a direct supplier of major global fashion brands, and it’s about to launch its first collection in India.
Visiting Di.Mar’s facilities, Sara figured out that the “magic” of Italian bags is the outcome of hard work, technology and creativity. But even more key is Di.Mar’s strong bond with Valentano community. Its founders both live in the industrial area, close to their employees; they also helped some of their former employees to start their own leather goods’ factories, which now work as Di.Mar’s subcontractors.
In addition, Di.Mar is providing an opportunity for a rewarding job to many Italian youths.
“We’re giving young people a chance, since they’re the most penalised by the current financial crisis,” Fabio Martinelli explained. “And investing in young people means investing in the future.”
That’s why Di.Mar is looking forward to create a Leather University, a sort of “Made in Italy” school where young craftsmen will learn from today’s leather good masters.